ALMA
For You. For Life.
GM Dashboard · Pipeline Health
Last refresh 16 May, 06:00 AEST
Mockup — all numbers are illustrative · Live data wires from Alma Pulse + Zoho CRM + Sales Targets in Phase 2
The GM question

Are we going to hit Q2 target?

Tight · forecasting 88% A$150k short of target 44 days remaining in Q2 2 commit deals need to close to clear the gap
Forecast Q2 close
A$1.05M
▼ A$150k gap to target · 88% attainment
Pipeline coverage
7.1×
▲ Healthy · target ≥ 3×
At risk
A$180k
▼ from A$240k last month · 3 deals flagged

Forecast vs Target Mock

Closed-won + weighted commit pipeline by month · live from Zoho Opportunities in Phase 2
Q2 attainment trajectory
Monthly closed-won + commit pipeline vs target line · A$ thousands
Pipeline by stage
Open pipeline value distributed across funnel stages
GM Takeaway
To hit Q2 target you need A$770k more closed in the remaining 44 days. Weighted commit pipeline forecasts A$620k, leaving a A$150k gap. Two paths to close it: (1) pull forward 1 deal from Q3 commit list (Pure Aesthetics Brisbane, A$165k, currently slated to close 8 Jul), or (2) rescue 1 of the 3 at-risk deals below. Pipeline coverage at 7.1× is healthy — the issue is conversion velocity, not pipeline depth.

Commit Deals Mock

The deals that decide whether Q2 target is hit · sortable
Sort by

Pipeline Funnel Mock

All open opportunities across all stages · A$ thousands
Discovery 18 opps · 32d avg age
A$2,400k
18opportunities
Qualified 11 opps · 28d avg age
A$1,500k
11opportunities
Proposal 6 opps · 19d avg age
A$820k
6opportunities
Negotiation 4 opps · 24d avg age
A$610k
4opportunities
Closing 2 opps · 6d avg age
A$220k
2opportunities

At Risk Mock

Deals flagged for slippage, stalling, or recent loss
Clinic Product Value Risk Issue Rep
Skin Renewal Brisbane Alma Hybrid A$185k Aged 32 days in Negotiation (typical: 21d) Sarah Lee
Dr Marcus Patel · Gold Coast Soprano Titanium A$140k Stalled No activity 28 days · 3 unanswered emails David Chen
Coastal Clinic Wollongong Harmony XL A$120k Pushed Close date moved May → Jul (2nd push) James Wong
Body Lab Newcastle Alma Hybrid A$185k Lost Lost to InMode (price) · closed 12 May Sarah Lee

Competitors Mock

Share of voice + activity from Meta Ad Library (public API · no auth) · Phase 2
Share of voice · Meta Ads
Estimated by active ad count + impression share · AU market
Competitor activity snapshot
Active Meta ads & primary message themes · last 30 days
Brand Active ads Est. spend Main theme
Hydrafacial 27 Very high Treatments + DTC
BTL Aesthetics 22 Very high Emsculpt / body
InMode 18 High Morpheus8
Candela 14 High Picosecond / GMax Pro
Alma (us) 12 Medium-high Harmony XL · Soprano · Hybrid
Lumenis 9 Medium Hair removal + IPL
Cynosure 6 Medium PicoSure
Cutera 4 Low AviClear (acne)
Sciton 3 Low BBL HEROic · JOULE