Alma GM Dashboard — Digital Marketing

Mockup — all numbers are illustrative · Live data wires from Meta Marketing API in Phase 2

Leads · Last 30 days

127

▲ 29.6% vs prior 30d (98)

Ad spend

A$32,400

▲ 12.1% vs prior 30d

Cost per lead

A$255

▼ 13.5% vs prior (A$295)

Top channel

Lead Generation Mock

Becomes live once Meta API token is wired (Phase 2)

Leads over time

Daily lead volume by channel · last 30 days

Leads by channel

Share of total volume

Top campaigns by leads

Ranked by lead volume · last 30 days

Campaign	Channel	Leads	Spend	CPL	Δ vs prior 30d
1Alma Harmony XL — Australia 2026	Meta	31	A$5,890	A$190	▲ 41%
2Soprano Titanium — Clinic Owners	Meta	24	A$4,920	A$205	▲ 18%
3Alma Hybrid Demo Day — Sydney	Google	14	A$4,480	A$320	▲ 7%
4Harmony XL — Retargeting	Meta	12	A$1,740	A$145	▲ 33%
5Soprano Hair Removal — Lead Form	Meta	11	A$2,860	A$260	▼ 9%
6Aesthetic Doctors — LinkedIn Outreach	LinkedIn	9	A$3,200	A$355	▲ 12%
7Alma Hybrid — Brand Awareness TikTok	TikTok	6	A$1,200	A$200	▲ new

Audience · What Held Attention Mock

Top creatives · engagement, budget pacing & campaign runtime

Sort by

Competitors Mock

Live data sources from Meta Ad Library + manual tracking · Phase 3

Share of voice · Meta Ads

Estimated by active ad count + impression share · AU market

Competitor activity snapshot

Active ads & primary message themes · last 30 days

Brand	Active ads	Est. spend	Main theme
Hydrafacial	27	Very high	Treatments + DTC
BTL Aesthetics	22	Very high	Emsculpt / body
InMode	18	High	Morpheus8
Candela	14	High	Picosecond / GMax Pro
Alma (us)	12	Medium-high	Harmony XL · Soprano · Hybrid
Lumenis	9	Medium	Hair removal + IPL
Cynosure	6	Medium	PicoSure
Cutera	4	Low	AviClear (acne)
Sciton	3	Low	BBL HEROic · JOULE

GM Insight

Alma is the #5 brand by Meta ad presence in AU, behind Hydrafacial, BTL, InMode and Candela. BTL and Hydrafacial together represent ~53% of share of voice in our category — their volume is heavily concentrated in body-contouring and DTC treatment ads, where we don't currently compete. Opportunity: lift Meta ad count from 12 → ~20 on clinic-owner-targeted creatives to close the gap with Candela.