Last 8 signed quotes · live from Zoho · ordered by signed date
Signed
Clinic
Product
State
Value
Rep
Forecast vs Target Mock
Closed-won (Zoho Signed quote) + weighted open pipeline by month · live data
Q2 attainment trajectory
Monthly closed-won + commit pipeline vs target line · A$ thousands
Pipeline by stage
Open pipeline value distributed across funnel stages
GM Takeaway
Loading AI insight from live data...
Commit Deals Mock
Top open deals · ranked by selected criterion · filtered to recently-touched (last 60d) high-probability deals
Sort by
Pipeline Funnel Mock
Active open opportunities by stage · A$ thousands · zombie deals (untouched 90+ days) filtered out
At Risk Mock
Deals flagged for slippage, stalling, or aged in stage · top 10 by value
Clinic
Product
Value
Risk
Issue
Rep
Competitors Mock
Meta Ad Library · LinkedIn Pages · Google News · Jobs APIs · all public, no auth · live in Phase 2
Competitor moves Mock
Live website and product watch, ANZ competitors
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Share of voice · Meta Ads
Estimated by active ad count + impression share · AU market
Competitor activity snapshot
Active Meta ads & primary message themes · last 30 days
Brand
Active ads
Est. spend
Main theme
Hydrafacial
27
Very high
Treatments + DTC
BTL Aesthetics
22
Very high
Emsculpt / body
InMode
18
High
Morpheus8
Candela
14
High
Picosecond / GMax Pro
Alma (us)
12
Medium-high
Harmony XL · Soprano · Hybrid
Lumenis
9
Medium
Hair removal + IPL
Cynosure
6
Medium
PicoSure
Cutera
4
Low
AviClear (acne)
Sciton
3
Low
BBL HEROic · JOULE
Creative strategy · ad format mix
% of active Meta ads by format · last 30 days · video-heavy mix = mobile-optimized strategy
VideoImage / staticCarousel
Hydrafacial
50%V · 30%I · 20%C
BTL Aesthetics
70%V · 15%I · 15%C
InMode
60%V · 25%I · 15%C
Candela
30%V · 40%I · 30%C
Alma (us)
45%V · 35%I · 20%C
Lumenis
40%V · 45%I · 15%C
Cynosure
25%V · 55%I · 20%C
Cutera
40%V · 40%I · 20%C
Sciton
33%V · 33%I · 34%C
Competitor scorecard
Paid refresh · brand momentum · external signals · last 30 days unless noted
Brand
New adslast 30d
Ad lifespanavg days running
LinkedInfollowers · monthly growth
Newsmentions 30d
AU jobsopen now
Posts/wkorganic FB+IG+LIComing soon
Bids on Almabrand terms
Hydrafacial
12
42
84.5k▲ 1.8%/mo
9
4
6.2
Aggressive
BTL Aesthetics
14
28
62.3k▲ 2.4%/mo
14
7
8.1
Yes
InMode
8
52
45.2k▲ 1.2%/mo
11
5
5.4
Yes
Candela
3
78
28.9k▲ 0.4%/mo
3
1
2.8
No
Alma (us)
5
36
19.4k▲ 1.6%/mo
4
2
3.1
n/a
Lumenis
2
88
38.1k▲ 0.2%/mo
2
0
1.9
No
Cynosure
1
65
24.7k▼ 0.1%/mo
1
0
1.4
No
Cutera
1
41
12.3k▲ 0.6%/mo
0
0
1.2
No
Sciton
0
24
8.9k▲ 0.3%/mo
1
0
0.8
No
Coming soon · Posts/wk column. Organic page-cadence data requires a Sprout Social subscription (~A$300/mo) — Meta deprecated the free CrowdTangle API in Aug 2024. Column shows placeholder figures until budget is approved. All other scorecard metrics use free public APIs and will go live in Phase 2.
GM Insight
BTL is the most aggressive competitor right now — 14 new ads in 30 days, 8.1 posts/week, 7 open AU jobs (sales hires you'll feel in your accounts within 90 days), and bidding on Alma brand terms. Hydrafacial is more mature (longer ad lifespans, slower hiring) but commands the highest paid share of voice. Alma's gaps are execution, not budget: 5 new ads vs BTL's 14 (creative refresh velocity), 3.1 posts/wk vs BTL's 8.1 (content cadence), and Cynosure is the only competitor losing LinkedIn followers — everyone else, including us, is growing slowly. One thing to flag: Hydrafacial bidding aggressively on "Alma laser" search terms is worth a direct response — either matching brand-term bids or filing a complaint.